
Chef Judy
Growing up in NYC Chinatown, one of the culinary capitals of the world, I’ve had access to a diverse and vibrant food scene all at my fingertips. I had a major sweet tooth and loved to experiment with Asian flavors that I grew up eating. I soon realized this was my passion and led me to obtain a culinary degree in pastry arts. I also took on the coveted role of pastry instructor at the school.
It wasn't too long after that I decided to turn to entrepreneurship and started my own cake company, Silk Cakes back in 2006. My company became known for its unique Asian inspired cake flavor combinations. Despite being in business for 10+ years, in 2020 Covid happened and I had to make the difficult decision to close my business.
I decided to move to LA and during this time, many of my customers inquired about my cakes and how much they missed them. During my hiatus, I had to do a lot of soul searching to figure out what would be next for me. Oneday, I wandered into the baking mix aisle and an idea came up - I was going to start my own Asian inspired baking mixes.
Roots in Rice became my creative outlet - my chance to showcase food from my own experience as an Asian American and an opportunity to move baking mixes into a new and exciting cultural direction. By bridging cultures through my baking mixes, I can create opportunities where people can express their authentic selves through food and build a community for those who greatly enjoy culinary experieces because food always brings people together.

The significance behind the logo
A Tribute to My Dad
My dad is originally from Shunde District. 順德, Guangdong Province of China - aka the Birthplace of Cantonese cuisine. He immigrated to NYC Chinatown in the hopes of finding a better life and found work as a chef at a Chinese restaurant. I remembered my dad worked very long hours, he worked 6 days a week and would come home late into the evening with 1 day off.
Even on his day off, he would cook for his family. He made the best Cantonese food, from frog legs to my favorite, sweet and sour chicken. Even though his life was hard, he struggled in silence as he never once complained. For the company logo, I chose the Chinese character of my last name ‘Lai’ - as a tribute to my dad - for being a great father and my culinary inspiration.
